Case Studies

Culture – Maxxium Australia

Who is Maxxium?
In 1999, Highland Distillers of Scotland, Jim Beam Brands of the USA and Remy-Cointreau of France, created an international sales and distribution network, called Maxxium Worldwide. In 2001 Vin & Spirit AB of Sweden, famous for its Absolut Vodka brand, became the fourth shareholder. Maxxium Worldwide has operations in over 35 countries covering more than 60 markets and employing 1,700 people. Australia’s head office is in Gordon, Sydney NSW.

What have they done with AC?
In 2001, there was a change of senior management. The incoming managing director recognised there was a need for culture and leadership development. The MD had previous experience with organisational culture development and was familiar with the diagnostic tools used and the commitment it takes to develop a constructive culture.

In 2002 AC was engaged to measure and assist Maxxium Australia in developing the leadership and culture. The initiative has been “owned” by the executive team and is being delivered to the entire organisation.

To follow is the process been taken so far. The “Develop” and “Coach” phases are currently being run out to the organisation.

1. Understand AC met with the senior management team (SMT) to explain what they were “getting into” and the commitment it would take if they were to proceed with culture measurement and development AC conducted site visits to head office and NSW sales branch to understand the work environment and processes AC conducted a half day session for the SMT to understand the diagnostic tools (OCI LSI)	2. Measure AC tailored the measurement to meet Maxxium’s structure, measuring the entire organisation, broken into states and business units AC measured the actual and preferred culture using the Organisational Culture Inventory (OCI)
4. Coach AC 1-2-1 Coaching for the SMT AC psychological services providing professional advise to HR AC 1-2-1 Coaching for MD AC 1-2-1 Coaching for business unit manager	3. Workshop AC Engagement and Planning and AC Development Workshops to feedback results and start the development process. Workshop with the SMT What – Why – How. What are the results, why the organisation and business unit got the results, and how can improvements be made? A three day workshop with the SMT including Culture results feedback and feedback on their personal style through a 360 degree profile Conduct feedback and education sessions for staff and management on the results Conduct specific business unit off site workshop for feedback, education and development plan to develop the business unit culture
5. Re-measure Maxxium Australia is going to re-measure the culture in 2004

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