Case Studies

Leadership & Management – Adshel Street Furniture

Adshel www.adshel.com.au operates Australasia’s largest street furniture advertising business. Major contract wins in Australia and New Zealand allow Adshel to offer advertisers access to an extensive network of bus shelters and other street furniture. Over the last five years, Adshel has embarked on a multi-million dollar building programme to supply councils in Australia and New Zealand with in excess of 11,500 pieces of street furniture.

In 2002 Adshel approached AC to conduct a Personal Effectiveness Programme (PEP) for managers and “up and coming” high achievers within the organisation. The strategy was to reward these selected people and to “pipe-line” the future capability of the people within Adshel.

The programme objectives were to:

• Develop leadership and interpersonal skills
• Develop character - build the self-confidence and self-esteem of the participants
• Develop the participants’ self-awareness and awareness of others in terms of behavioral impact
• Have fun, be adult in its approach, and create a safe environment where people can get out of their comfort zones in order to grow and develop
• Provide a course that the senior management see as an investment in their people, and bottom line returns become evident through the increased effectiveness of the participants

The programme is 5.5 days, starting on a Sunday, finishing on Friday, staying in a guesthouse in the Southern Highlands NSW. One night the team’s objective it to get to a location and camp the night. They have to source all their supplies before the programme starts.

The CEO opens the programme then departs, returning on Friday to hear the SMART action plans presented by the 14 participants.

The PEP consists of indoor facilitation of problem solving, decision making and communication models, leadership and management skills, interpersonal skills and outdoor experiential learning activities.

Due to the strong results of the 2002 programme, Adshel booked AC for another PEP in 2003 for another group of 14 participants.

See unsolicited unedited testimonial received from Adshel

Adshel

1. Understand AC facilitators conducted a tour of the organisation to understand Adshel’s internal operations. AC conducted interviews to understand Adshels’ product, service and industry culture and competitors.	2. Measure Prior the the programme the following measurement was conducted: A DiSC profile completed by the participant and a computer generated report produced
4. Coach Since the programme the following initiatives have taken place to ensure follow up: The team had to communicate for the design and construction of the mini bus shelter and present it at the Christmas party Each participant has had a 1-2-1 with the CEO to encourage the transfer of the learning into the workplace AC has visited the Sydney and Auckland branches to follow up the participants Some participants have received further professional coaching by AC	3. Workshop The programme is 5.5 days starting on a Sunday, finishing on Friday, staying in a guesthouse in the Southern Highlands NSW. One night the team’s objective it to get to a location and camp the night. They have to source all their supplies before the programme starts. The CEO opens the programme then departs, returning on Friday to hear the SMART action plans presented by the 14 participants. The PEP consists of indoor facilitation of problem solving, decision making and communication models, leadership and management skills, interpersonal skills and outdoor experiential learning activities. At the end of the programme the participant had collected multiple small pieces of perspex. The team were given 3 months to design and construct a mini bus shelter with the pieces, and present it to the Company Directors at the Christmas party.
5. Re-measure Adshel follow up the participants in their performance reviews.

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